December 23, 2009
I’m currently working on a chapter for the upcoming O’Reilly book “Beautiful Visualization” (a new book in the “Beautiful” series) and one of the things that I do is walk readers step by step through gathering data and sifting through it in order to create a visualization from the Cash for Clunkers data.
As I was looking through the Cash for Clunkers data, I was fascinated by the extent to which it seemed that the clunkers being turned in were disproportionally from companies based in the US. So I dug into the data and found out that it didn’t just seem that way… 85% of the cars “clunked” came from US based manufacturers.
So I decided to create a visualization to identify which countries gained market share due to the Cash for Clunkers program. So… here it is. Click for a larger view. (caveats below).
- Yes, nearly all Toyota and Honda and Hyundai vehicles are built in the US. I used the “where is the parent company headquartered” as my way of determining country size. That made for a more compelling image.
- It makes a certain kind of sense that people would dump a lot of old US-made vehicles because US manufacturers were at the forefront of the SUV boom in the early-mid 2000’s (aughts? oughts? naughts? This next decade will be so much easier), so it seems to make sense that people who bought SUV’s would be most eligible for a Cash for Clunkers rebate. If you bought a fuel efficient Toyota Camry in 2002, you’re not going to be eligible to trade your vehicle in, so it seem unlikely that you would do so.
With all that being said, I think it’s obvious that US manufacturers have lost market share on these transactions. I’d need to do a shade more research, but my understanding is that Ford (which didn’t take any bailout cash) didn’t do too badly while Chrysler and GM saw a large number of their vehicles turned in and comparatively very little purchasing.
What does this mean for the future? I don’t know. This was more for fun and for my book chapter than for anything else. And if you want to learn how to do something like this, just buy “Beautiful Visualization” when it comes out.